Norwegian Association Of Blind And Partially Impaired (NABP) unites around 9000 members across all the counties in Norway. Their main objective is to achieve equal opportunities and status in society for people with visual impairment - and other groups of disabled people.
My role
design direction
set design
stylist
Credits
Client: Norges Blindeforbund
Studio: Sedendu Film
Producer and editor: Geir Ove Ramsvik
Creative director: Ragnhild Gravem
About
NABP commissioned us to create three agitation videos to be distributed across various media channels in order to raise public awareness for care and health prevention of sight.
The campaign is aimed at the office workers sector which often falls into the higher risk of sight deterioration due to their workplace conditions. It airs a reminder that improved working conditions, breaks and attention to the physical exercise translate into higher productivity, innovation, and overall good mood.
the guide dogs
appear often in the organization's visual communication content. We came up with the idea of using a cartoonish image of dogs, ''operating" with the help of human hands.
Our task
was to mediate several preventive slogans, such as ''#7 Less neck pain due to better working conditions!", "Make sure the lighting is correct" and "Take a pause from the screen!"
According to the character
and looks of each dog I have created three different sets and picked suitable costumes for all the four-legged furries.tarlets.
