Norwegian Association Of Blind And Partially Impaired (NABP) unites around 9000 members across all the counties in Norway. Their main objective is to achieve equal opportunities and status in society for people with visual impairment - and other groups of disabled people.

My role

design direction                 

set design                               

stylist

Credits

Client:  Norges Blindeforbund

Studio: Sedendu Film

Producer and editor: Geir Ove Ramsvik

Creative director: Ragnhild Gravem   

About

NABP commissioned us to create three videos to be distributed across various media channels,  to raise public awareness for care and health prevention of sight.

This campaign is targeting office workers who are at a the higher risk of sight deterioration, due to their workplace conditions. Campaign serves a reminder that improved working conditions, consistent breaks and physical exercise has an immense impact on people's  performace at work, productivity, and overall well being.

the guide dogs

appear often in the organization's visual communication content. We came up with the idea of using a cartoonish image of dogs, ''operating" with the help of human hands.

our task

was to create a visual campaign for several  preventive slogans, such as ''#7 Less neck pain due to better working conditions!", "Make sure the lighting is correct"  and "Take a pause from the screen!"